What is zero-click marketing? How to execute and measure it
Zero-click marketing is a content strategy for delivering value without requiring clicks to other pages.
General Marketing
Whether you‘re new to marketing or a seasoned pro, our General Marketing category offers tips, tools, and expert advice to boost your marketing efforts. Learn from top experts and enhance your marketing skills.
What is a landing page? What to know + examples
A landing page is designed to drive one action. Here are 7 best practices to improve your landing pages.
Website marketing: A guide for the AI search era
Website marketing strategies that build the credibility AI systems use to decide which brands to recommend.
Audience research: What it is & how to conduct it
Audience research helps you understand your ideal customers. Here’s a breakdown and how to do it.
16 Ways To Prepare for a Lightning Talk
Last week I delivered a speech at a large, local technology event. I was one of five speakers to address the crowd during the lightning talk session. What is a lightning talk? Generally speaking, it‘s a micro presentation or pitch of some sort to your audience. Organizers can choose different metrics, from time length to topic. The event I participated in was part of a week-long gathering for those in the tech and new media community. On Tuesday, I spoke under the umbrella topic, “The Future of Digital Marketing.” Speakers could use visual aids, demonstrate a case study or pitch their company. Oh, and we only had three minutes to present.
The Benefits of Google Analytics and Google AdWords Certification Programs
The importance of Google Analytics and Google AdWords has grown in leaps and bounds over the years. Today, any online marketer who wishes to transcend the search engine rankings has to make use of these two services offered by Google. And for good reason too.