Website marketing: A guide for the AI search era
Website marketing strategies that build the credibility AI systems use to decide which brands to recommend.
Carlos Silva leads the editorial pipeline for the English blog—coordinating writers, editors, strategy, and building AI workflows that boost content quality and AI visibility. With 10+ years of experience writing and editing across in-house and agency roles, Carlos blends content strategy, SEO, and AI to help marketers stay ahead of an evolving search landscape.
Expertise
- content writing
- content strategy
- content production
- ai
- content engineering
Education
- BA in Economics Management
Author
How to do AI search optimization for local businesses
See how AI search decides which local business to recommend, and how to become the one it names.
Keyword cannibalization: How to find, fix, and prevent it
Keyword cannibalization occurs when pages on a site target the same keyword. They can affect your rankings and AI citations. Here’s how to fix them.
Contributor
What is a landing page? What to know + examples
A landing page is designed to drive one action. Here are 7 best practices to improve your landing pages.
Why category entry points belong in every AI search strategy
Learn how CEP-anchored content performs across ChatGPT, Google AI Mode, and AI Overviews. A research experiment in AI search.
12 SEO writing tips to earn visibility [2026]
SEO writing helps content earn visibility in Google and AI tools. Learn 12 tips to do it well in 2026.