AI chatbots talked 57.5% of AI users out of buying
We surveyed 2,338 US consumers: 65% of AI users have replaced some product-related Google searches with chatbots, and 4 in 10 dislike chatbot ads.
AI
AI is at the heart of modern technology. From artificial intelligence fundamentals to machine learning to practical applications, explore everything you need to understand AI’s role in today‘s digital landscape.
Create an AI Brand Visibility Report [+ Template]
Pair AI share of voice, citations, and sentiment with GA4 conversions in one report leadership can act on. Free template and Semrush steps included.
How to prepare your site for AI agents
AI agents browse, compare, and recommend on behalf of users. Learn how to make your site crawlable, readable, trustworthy, and easy to cite in AI-driven decision workflows.
Where does AI get its information? And how to get cited
AI gets information from channels like training data, live online information, and licensing partnerships.
How to measure AI share of voice using Semrush
Learn how to measure your AI share of voice in AI search with Semrush, so you can start improving it.
Why Brand Positioning Is Now an AI Search Variable
AI doesn‘t just rank pages. It forms an understanding of your brand. Here‘s why brand positioning has become a critical factor in AI visibility.
The 8 best AI visibility tools to win AI search in 2026
Explore these tried and tested AI visibility tools that help you monitor, analyze, and improve your brand presence across AI search engines.
Why category entry points belong in every AI search strategy
Learn how CEP-anchored content performs across ChatGPT, Google AI Mode, and AI Overviews. A research experiment in AI search.
How to optimize for the agentic web: a guide for marketers
Agentic web optimization gets your brand found, trusted, and chosen by AI agents. Learn the five-layer stack.
What is AI sentiment analysis? A marketer’s guide
AI sentiment analysis tells you what AI platforms are saying about your brand, whether it‘s accurate, and how to fix it when it isn‘t.