What is SEO? A complete guide to search engine optimization
SEO is how you earn visibility in search results and AI answers. Learn how to start in this guide.
Semrush Blog | SEO, SEM, AI Search, & Content Strategy
How to create a marketing strategy in 7 steps
Learn how to create a marketing strategy that can boost brand visibility and attract customers.
Competitor ad spend: How to analyze your rivals’ budgets
See how much competitors spend on ads and use the data to inform your own strategy.
How to build a PPC strategy that gets results
A strong PPC strategy comes down to 8 decisions you make before launch. Learn how to get each one right.
Ecommerce AI SEO: How to optimize online stores for LLMs
Learn to optimize your ecommerce store for AI search & agentic commerce to drive visibility and sales.
Only 25% of cited sources overlap between ChatGPT's different reasoning modes [Study]
Most AI visibility strategies treat ChatGPT as a single system. Our research found that‘s a mistake. Thinking mode and Instant mode cite different sources, favor different content, and can recommend different brands for the exact same prompt. Here‘s what marketers need to know.
Editors' Choice
What Are Backlinks in SEO & How Do I Get Them?
Backlinks are links pointing to your website from other sites and can improve your website’s visibility.
7 Free SEO Tools to Boost Rankings & Traffic
The best free SEO tools include Keyword Magic Tool, Position Tracking, and Ubersuggest.
Link building for SEO: What works in 2026
Learn what link building involves and how it improves your visibility in search engines and AI systems.
What is competitive analysis? How to do one (+ template)
Competitive analysis is the process of analyzing competitors’ products, marketing, and AI visibility to improve your strategy.
SEO
Link building for SEO: What works in 2026
Learn what link building involves and how it improves your visibility in search engines and AI systems.
What is SEO? A complete guide to search engine optimization
SEO is how you earn visibility in search results and AI answers. Learn how to start in this guide.
Marketing
What is AI sentiment analysis? A marketer’s guide
AI sentiment analysis tells you what AI platforms are saying about your brand, whether it‘s accurate, and how to fix it when it isn‘t.
Google Analytics for beginners: the complete GA4 guide
A practical Google Analytics for beginners guide: how to set up GA4, link Search Console and Google Ads, and turn each report into a marketing decision.
Boost your digital marketing efforts
News & Research
AI Overviews are expanding across commercial intent search [Study]
Google’s move to extend AI Overviews into a wider variety of SERPs is disrupting not only informational searches, but also searches with commercial intent and advertising value.
10 Small Business Trends for 2025
Learn the top small business trends for 2025 to stay ahead of the competition and keep employees happy.