How Agencies Use Semrush for AI Visibility
429% more AI referral traffic. 137% more conversions. See how four agencies use Semrush to track AI visibility and prove it to clients.
Semrush Blog | SEO, SEM, AI Search, & Content Strategy
What Is a Title Tag? How to Optimize Your SEO Titles
A title tag is an HTML element that provides a page title for search engines and web browsers to use.
How to Optimize Your Content for LLMs With Semrush
The AI Search Optimizer on Semrush helps you rewrite your content to make it more citable by platforms like ChatGPT and Google‘s AI Overviews.
8 Keyword Research Tools to Try (Free & Paid)
The best keyword research tools include Keyword Magic Tool, Google Keyword Planner, and ChatGPT.
7 Google Business Profile Optimization Tips to Drive Visibility
Learn how to optimize your Google Business Profile to improve rankings, reviews, and customer actions.
301 Redirects: How to Use Them & How They Affect SEO
A 301 redirect sends users and search engines from an old URL to a new one, passing on the SEO value.
Editors' Choice
What Are Backlinks in SEO & How Do I Get Them?
Backlinks are links pointing to your website from other sites and can improve your website’s visibility.
13 Free SEO Tools to Boost Rankings & Traffic
The best free SEO tools include Keyword Magic Tool, Position Tracking, and Ubersuggest.
Link Building for SEO: A Guide to the Basics
Link building can give you the SEO edge you need to get more Google traffic. Here‘s your quick-start guide.
What is competitive analysis? How to do one (+ template)
Competitive analysis is the process of analyzing competitors’ products, marketing, and AI visibility to improve your strategy.
SEO
What is competitive analysis? How to do one (+ template)
Competitive analysis is the process of analyzing competitors’ products, marketing, and AI visibility to improve your strategy.
How to do keyword research in 2026 (6 ways + framework)
Learn 6 ways to do keyword research to find relevant terms you can use on your site to grow visibility.
Marketing
What is AI sentiment analysis? A marketer’s guide
AI sentiment analysis tells you what AI platforms are saying about your brand, whether it‘s accurate, and how to fix it when it isn‘t.
Google Analytics for beginners: the complete GA4 guide
A practical Google Analytics for beginners guide: how to set up GA4, link Search Console and Google Ads, and turn each report into a marketing decision.
Boost your digital marketing efforts
News & Research
10 Small Business Trends for 2025
Learn the top small business trends for 2025 to stay ahead of the competition and keep employees happy.
Which Companies Spend the Most on Digital Advertising? [Study]
Learn what companies spend the most on advertising across 12 separate industries—and how you can gather competitive ad intel for your own niche.