Top Wholesalers & Liquidators Websites in New Zealand

Key Insights on Top Wholesalers & Liquidators Websites in New Zealand on September 2026

As of September 2026, anzor.co.nz leads Wholesalers & Liquidators in New Zealand with 90.88K monthly visits. Its audience skews desktop-first (51.82% desktop / 51.82% mobile), and traffic is up month over month 26.16% and up year over year 15.73%. bulbsdirect.co.nz holds second with 86.07K visits and a mobile-leaning mix (9.12% desktop / 90.88% mobile), while jarussell.co.nz ranks third with 66.07K visits.

Across the leaders, proteaflora.com.au is the most mobile-first (100% of visits), whereas themetalcompany.co.nz is the most desktop-reliant (100%). Momentum favors amr.com.au in the latest month (9,944.74%), while rittal.com shows the steepest pullback.

Acquisition patterns also differ: anzor.co.nz is driven primarily by search, anzor.co.nz by direct, and anzor.co.nz by referral; overall, 57 of the top 100 sites are direct-led, 39 are search-led, and 4 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.