Top Apparel & Fashion Websites in Switzerland

Name: Top websites in Switzerland (Apparel & Fashion)
Creator: Semrush
License: https://sr02.amztools.in/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Apparel & Fashion Websites in Switzerland, Updated September 2026

September 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

zalando.ch

2.64M

43.15%1.14M

56.85%1.5M

↑6.07%

↓3.66%

Direct

hm.com

992.37K

31.25%310.08K

68.75%682.29K

↑11.43%

↑27.17%

Direct

zalando-lounge.ch

566.4K

68.89%390.17K

31.11%176.23K

↑9.98%

↑4.44%

Direct

asos.com

443.96K

36.26%160.97K

63.74%282.99K

↑45.3%

↓0.58%

Referral

threads.com

400.72K

68.99%276.45K

31.01%124.27K

↓15.49%

↑207.81%

Direct

dosenbach.ch

335.59K

20.38%68.4K

79.62%267.19K

↓24.43%

↑2.46%

Direct

shein.com

335.07K

41.77%139.98K

58.23%195.09K

↓9.85%

↑12.08%

Direct

laredoute.ch

321.83K

35.17%113.17K

64.83%208.65K

↑16.65%

↓6.93%

Direct

aboutyou.ch

297.92K

51.35%152.99K

48.65%144.93K

↓15.32%

↑27.4%

Direct

zara.com

273.96K

45.89%125.72K

54.11%148.24K

↑6.23%

↓9.14%

Direct

bonprix.ch

236.31K

21.91%51.77K

78.09%184.54K

↓12.49%

↓18.29%

Direct

vinted.de

216.57K

34.05%73.73K

65.95%142.84K

↑41.79%

↑46.51%

Direct

stockx.com

213.95K

27.58%59K

72.42%154.95K

↑90.83%

↓33.66%

Direct

c-and-a.com

195.58K

32.93%64.4K

67.07%131.17K

↑34.26%

↓4.4%

Search

breuninger.com

180.17K

44.02%79.31K

55.98%100.87K

↓27.57%

↑15.14%

Direct

ackermann.ch

172.61K

44.54%76.89K

55.46%95.72K

↓0.42%

↓0.83%

Direct

uniqlo.com

159.93K

38.97%62.32K

61.03%97.61K

↑18.51%

↑9.43%

Direct

cos.com

149.01K

27.41%40.84K

72.59%108.17K

↑14.6%

↑12.04%

Direct

jelmoli-shop.ch

133.97K

55.56%74.43K

44.44%59.53K

↑24.85%

↓5.96%

Direct

nextdirect.com

122.32K

24.83%30.38K

75.17%91.94K

↑0.26%

↑21.07%

Direct

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Key Insights on Top Apparel & Fashion Websites in Switzerland on September 2026

As of September 2026, zalando.ch leads Apparel & Fashion in Switzerland with 2.64M monthly visits. Its audience skews mobile-first (43.15% desktop / 43.15% mobile), and traffic is up month over month 6.07% and down year over year -3.66%. hm.com holds second with 992.37K visits and a mobile-leaning mix (31.25% desktop / 68.75% mobile), while zalando-lounge.ch ranks third with 566.4K visits.

Across the leaders, easyasknit.com is the most mobile-first (100% of visits), whereas grailed.com is the most desktop-reliant (81.46%). Momentum favors gipfelgaudi.store in the latest month (2,021.1%), while thereformation.com shows the steepest pullback.

Acquisition patterns also differ: zalando.ch is driven primarily by search, zalando.ch by direct, and zalando.ch by referral; overall, 92 of the top 100 sites are direct-led, 6 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Apparel & Fashion Websites in Switzerland