Semrush’s New Traffic Insights Explains Changes In Competitor Traffic Performance
New AI-powered Traffic Insights in Traffic Analytics help teams identify competitor traffic spikes and drops, understand the drivers, and act faster.
June 11, 2026
We’ve made keyword research more precise for you — we’ve embedded Match Type filters in the Keyword Magic tool, so you can collect the most relevant keywords for your SEO or PPC campaign.
With this update you can use the Exact, Broad or Phrase match filter to display keyword ideas for your seed keyword according to similarity.
With this update you can use the Exact, Broad or Phrase match filter to display keyword ideas for your seed keyword according to similarity.
Once you enter a keyword and select the match type, Keyword Magic will provide you with millions of keyword suggestions including your seed keyword respectively:
- Exact match — the exact keyword or keyword phrase you entered in the same order
- Phrase match — the exact keyword or keyword phrase you entered in any order
- Broad match — close variants of the seed keyword or keyword phrase you entered in any order
Also, you can include and exclude keywords using Exact or Broad match filter to narrow your keyword search.
What do you think about this update? Your feedback is very important to us. Send us your thoughts tokeyword-magic-feedback@sr02.amztools.in. And thank you for making us better!
About Semrush
Semrush is a leading online visibility management SaaS platform that enables businesses globally to run search engine optimization, pay-per-click, content, social media and competitive research campaigns and get measurable results from online marketing. Semrush offers insights and solutions for companies to build, manage, and measure campaigns across various marketing channels. Semrush, with over 91,000 paying customers, is headquartered in Boston and has offices in Philadelphia, Trevose, Austin, Dallas, Amsterdam, Barcelona, Belgrade, Berlin, Limassol, Prague, Warsaw, and Yerevan.
