Semrush’s New Traffic Insights Explains Changes In Competitor Traffic Performance
New AI-powered Traffic Insights in Traffic Analytics help teams identify competitor traffic spikes and drops, understand the drivers, and act faster.
June 11, 2026
At Semrush, we understand the value of looking at market data from various angles. So, we're excited to share our newest Market Explorer feature: Business Categories. This new data-gathering option offers the widest views of any industry to help you develop big-picture insights.
View the Big Picture with Business Categories
With Market Explorer’s new ‘Analyze Category’ function, you can select one of 110 business categories, like retail, healthcare, or finance, and access broadscale data for the selected industry.
This feature allows you to:
- Analyze broadscale data in the selected category
- View metrics in almost every widget across the Market Explorer tool
- Switch easily between industries for cross-industry analysis
With business categories, you can get big picture metrics like market size and competition levels, and identify top players while analyzing their market share:
Or identify industry leaders by traffic type and study broad market traffic trends by channel:
In the coming months, we’ll continue rolling out new functions in the Market Explorer tool to help you work with Business Categories data. Zoom out and look at the big picture–you may be surprised by what you find!
P.S. For a peek at any industry’s trending websites, and overall growth trend, try Open .Trends for free.
P.S. For a peek at any industry’s trending websites, and overall growth trend, try Open .Trends for free.
Get a fresh look at your industry with Market Explorer
About Semrush
Semrush is a leading online visibility management SaaS platform that enables businesses globally to run search engine optimization, pay-per-click, content, social media and competitive research campaigns and get measurable results from online marketing. Semrush offers insights and solutions for companies to build, manage, and measure campaigns across various marketing channels. Semrush, with over 94,000 paying customers, is headquartered in Boston and has offices in Philadelphia, Trevose, Austin, Dallas, Amsterdam, Barcelona, Belgrade, Berlin, Limassol, Prague, Warsaw, and Yerevan.
